Each sale compounds the value. Every cent after the first transaction flows to marketplaces, not the brand
Now brands can capture lifetime value
The brand earns on every resale, rental and transfer for the lifetime of the item. New margin from the same unit.
Every item is authenticated at handoff. Counterfeits are cut out of the resale market.
Every transfer, owner and repair is logged. Brands collect data, where demand lives and how value travels.
Resale grew +7%. Primary luxury contracted −2%. The gap is structural, not cyclical.
Base reduces gas to fractions of a cent. A 2% fee at scale is finally viable.
Item-level provenance is mandated for luxury by 2030. Evrlink is DPP-compliant by design.
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